Imagine.it
a new concept Italian restaurant.
Imagine.it expresses a desire for a cozy, soothing, slow life in the Italian style. K100's passion for Italian cuisine is expressed through the Imagine.it brand, an inspiring and imaginative restaurant brand with a romantic vision and space design that influences people's desire for a better life and their search for good food.
凱悅用「意橡」為名，表達了對意式愜意、舒緩的慢生活的一種渴望。凱悅對意式美食的藝術之心，全部傾注在「意橡」的樹蔭之下。意橡是充滿靈感與想象的餐飲品牌，無論是品牌視覺還是空間設計的浪漫情調，都催生著人們對于美好生活的向往與對美食無止境的探尋。RDA非常榮幸與CBB建筑團隊合力完成了這一項目，十余人項目小組與甲方通力配合，在三個月內實現了從品牌概念到萬達城亮相落地，這一項目充滿著設計師用心付出的結晶。
意橡餐廳
Brand Identity | Brand Communication
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New brand identity concept.
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Interior design.
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Brand Applications.
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Product packages.
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3D Rendering of the restaurant facade. (CBB Design Credit)
Imagine.it expresses a desire for a cozy, soothing, slow life in the Italian style. K100's passion for Italian cuisine is expressed through the Imagine.it brand, an inspiring and imaginative restaurant brand with a romantic vision and space design that influences people's desire for a better life and their search for good food.
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Brand typeface design.
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Details of the interior.
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Brand guideline system.
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New identity design unvealed.
Design Ideas
一只小鳥站在新枝上悅享自然，這一令人愉悅的場景，被我們轉化為極具感染力的創意力量，一只靈巧的小鳥自然而生，被我們意象化地表達為凱悅-意橡新概念西餐全新的視覺核心形象。
